Monthly Archives: October 2016

Pinterest Business Tips

Pinterest for Business?

You’re about get some great Pinterest Business Tips. More than that, you’re about to learn of some unique qualities of Pinterest. These qualities have created an amazing environment which supports and strengthens small businesses. They’ve made Pinterest the fastest growing global social network to date. How can a group of image collections help your business? You’re about to understand how this works. If you truly grasp the power available to you, you’ll want to gain a foothold in your niche… by using Pinterest and these 8 steps to begin!

Why Pinterest?

This is a fair question. It’s one that needs to be asked in order to grasp a full appreciation of Pinterest. A recent study provided by 3M Corporation showed that humans process visuals 66% faster than text. Ever heard the term “eye candy?” Pinterest tempts us with eye candy. Beautiful visuals of a life we want. Pictures of glamorous, clever, humorous, or simple products or services to improve our life grabs us and sucks us in. The proof is in the stats.

The traffic flow from social media sites to online store fronts has changed just over the last year. In a study of a fashion website, researchers looked at where traffic came from. They looked at how much sales volume was generated from each site, as well. The analytics showed that the average amount of traffic generated from Facebook visitors to this website produced $85 in consumer spending. Care to take a guess at the average spending amounts from Pinterest users? It was $180!!

Prior to last year, Facebook was thought to be “the” site to promote your business. However, from 09/2011 until 02/2012, Pinterest number of unique users grew by 866%. People are attracted to more visual websites, like a moth to a flame. The more we understand about the way humans process information and how it effects spending habits, the more businesses will see the value in Pinterest. To think, Pinterest was the fastest growing site to ever break past 10 million users. Advertisers are beginning to take this site for “killing time” a bit more seriously.

What does a typical US Pinterest user look like? About 86% are women. That’s enough to make entrepreneurs’ pulses race. The one’s who get REALLY excited already know women have input to how 85% of American dollars are spent. Also, somewhere between 70-75% of users have a college education. Generally, the greater one’s education, the more stable the income, and higher amount of discretionary income available. Half of US Pinterest users had an annual income greater than $50k. More than half of Pinterest users have children. Most live in a Midwestern state. There. Most users of this site fit this woman. Now what?

Here’s what you’ve been waiting to hear: 88% of users who pinned something on Pinterest purchased an item they pinned. Also, 49% of users purchased 5 or more products they pinned or repinned.

Obviously, “she” takes her pinning seriously. She doesn’t just like what she sees. She BUYS what she likes. Retailers like The Gap saw the potential early on. The Gap takes beautiful pics of women wearing clothes and places them on their Pinterest Board. It strikes a cord with a viewer. She likes what she sees. She pins it. She moves over to The Gap website. She buys. Take a look at The Gap’s Pinterest page and see how traffic is being driven toward HUGE profits.

Pinterest Business Tips: 8 Easy Steps to Dominating Your Niche on Pinterest

1.) Start a Pinterest Business Account. A business can have a virtual storefront. Images of hot, trending products will make people salivate. Pinterest has a way for businesses to even include the product price for the item pinned. It’s not difficult to begin setting up your site.

2.) PLAN your layout. Your pages are called Boards. On each board are the pins/visuals. Think about how to organize your business on these boards. There’s not much more frustrating than disorganization in a store, or a virtual storefront!

3.) Create a board and begin pinning. Pinterest has made it easier to move pins around from one board to another if you don’t like the placement. (This takes away all reason for your boards being disorganized!)

4.) Share pins on Facebook and Twitter. Leverage your entire social network!

5.) Optimize your Pinterest site with SEO as you are able.

6.) Add a “pin it” button to your website.

7.) Use high quality pins. Do your research on photos which are more appealing. Wearable product sell better when displayed on a person rather than just on a surface. Use smiling models. Often, generic photos which don’t include a face, however, allows the “buyer” to see herself with the product. Books have been written and updated on the psychology of sales. It’s a worthy investment of time to research this.

8.) Use visual calls to action. If you’re selling swimming pools, pin images of not only the installation process, but families enjoying the pool on a summer afternoon. You are NOT selling a container that holds water. You ARE selling family enjoyment, family bonding, and a social outlet that includes friends. Don’t overlook the imagery that sells.

You’re a Service Provider Rather Than Product Provider?

You’re wondering, “How do I use Pinterest to sell a service?” Well, it works about the same way. This is the best Pinterest Business Tip to remember: It’s all about driving traffic. Where? Back to “home base.”

Here’s a couple examples. Let’s take a look at the Pinterest page of Denver’s Rocky Mountain Vitality Massage. Massage is one of those things many enjoy but are also particular about. This is a thoughtful, simple Pinterest board. This Pinterest board was also chosen because every business has challenges to overcome. The legitimate spa and massage industry is no different. Through the proper use of visuals, these challenges can instead become advantages.

Here’s the good about their page: It allows potential customers know what to expect. They demonstrate the storefront from the outside and the inside. It shows a clean place. The visuals supply a relaxing feeling.

As a business tool, though, they could do so much more. In fact, they are missing out on a bit of traffic. There’s not a limit on the pins. Keeping it simple is a good strategy but, just a few more photos of the rooms would have brought reassurance to viewers. Some simple staging techniques to highlight the environment would have gone a long way. Showing a customer draped or semi-clothed while relaxing, awaiting a massage might have attracted more customers. It would draw people in who have varying comfort levels. Also, using a Pinterest Infographic sharing all the services they provide would have been helpful.

Traffic Generator: They might have even pinned a promotion or coupon to generate traffic. It might have been created to drive the traffic of their friends and friends’ friends. For example, you can ask 6 friends do two things for you and your business: “1.) As your friends to “follow” you on Pinterest, 2.) then ask them to go to your webpage to get your monthly newsletter. When your friends do both of these steps, then you’ll get a 1/2 off coupon for …X!” You get the idea.

Finally, this Pinterest page is not optimized so Pinterest- AND Google-users can find their visuals. As a suggestion, at the very least, including a URL on each of your posts to encourage traffic back to your website.

Another example of a service: Pinterest Board. Keywords should be included on the board and on each pin. How else will a board or pins be found? Think about the words people will use to find you and include them in your pins. Include URL links in all of your pins. Have about 200 characters of text with each pin. That typically gains the most numbers of repins. Finally, T-A-L-L images are more likely to be repinned. That’s about it.

Home Business Tips to Build an Income With It

Do you have a hobby that you enjoy and want to monetize for some extra income? Why not start out as a part-time operator marketing your hobby as a home-based biz. Turn your creative passions into a source of revenue and gradually build up your business as you continue to enjoy your hobby.

Here are 7 home business tips to build an income:

Stay Passionate

No doubt, you engage in your hobby because you love it and it excites you. It probably gets those aforementioned creative juices flowing and is very interesting as well. Keep this passion as you build your home business.

Your customers will sense this passion and this increases the likelihood they’ll be excited about your products and/or services as well. Moreover, this passion will keep you going on those days when not everything is running quite as smooth as you’d like.

Think Wholesale for Supplies

You’re running a small home biz now so think about keeping expenses low. Buy your supplies as pertains to your hobby at wholesale – not retail – and keep your costs low. You will reap rewards in terms of greater profit when you do so. Research wholesale suppliers in your community and online for the best deals.

Gain Insight from Others

Talk to others in your hobby niche. Acquire new ideas from them about your hobby that can translate into effective strategies for your home-based endeavor. Check out others who have actually turned this hobby into a business as well.

Ask them for tips and advice on how to operate from home as applies to this specific hobby. Be willing, as you learn, to pass on quality advice to others as well.

Don’t Forget Family

Don’t carry the whole burden of running a small business by yourself if other family members are willing to help. Give them the chance to be creative, productive, and innovative. Two or more heads are better than one in life in general, and in business in particular. Therefore, tap into the resources your family members can supply and reward them accordingly.

Attend Trade Shows

Research trade shows that focus on, or at least have some exhibits related to your hobby. At these shows, you will gain knowledge from others in the field. You may find new wholesale suppliers at a show. Furthermore, you can discuss with others of your niche how they do things. In addition, you can learn about new advancements as concerns your hobby, whether technological, ways to market it, new markets for your hobby, and more.

Get Online

Today, consumers are on the Web. You should be there too. You don’t have to have an elaborate, expensive web portal. However, you should have some sort of attractive presence where you can let the world know about your enterprise and its products and/or services.

Get Social

Additionally, consumers are interacting on social platforms and specific forums related to a topic. You should conduct some activities on these sites as well. Set aside a portion of your time each week to be on the most popular and effective sites and forums. Focus on providing useful, timely information to your audience, while promoting your home business.

Turning a beloved hobby into a small business from home is something that can be very rewarding. Indulge your passion and make some money too. Who knows, your business, based on your hobby, may grow far greater than you ever imagined. You won’t know until you try.

Small Business Tips For Success

Small Business Tips For Success: The feast or famine business model

The feast of famine business model merely refers to my personal perceptions of certain prevalent business models you or anyone else might likely find while searching for a business to join online.

Most often employed by many high cost or “high ticket” programs and products online, this model for business would most accurately be described as a recipe for disaster.

The underlying premise being, at say $1000 a sale, how many sales would you need to make a return on your investment, quit your job, buy a house, etc., etc. Feast or famine…

For those with a proven track record of success online, more often than not the case for them will be feast. For those with the skewed perception that any kind of success, be it success online or success in general, happens over night; I see famine in you future.

small business tips #1:

Operating your business on the firm belief that x amount of traffic will generate y amount of conversions without the market research to prove it will cause you nothing but grief.

The best way to avoid falling prey to a feast or famine type scenario is to do your homework, and make sure that the numbers support your efforts.

For PPC (pay per click) marketing, be sure to track, track, track, everything. By using tracking links in your ad campaigns you can determine your cost per lead as well as your cost per sale along with your cost per click/click through percentages provided by you campaign provider.

small business tips #2:

Next, estimate the value of each sale. If the income is residual, what’s the retention rate of your program or down line? Once you can place a decent estimate on how much each sale is worth and you’ve calculated your cost per lead per sale, then and only then are you in business.

Flying blind with your marketing dollars in hopes that good fortune will smile upon you is far to fanciful a notion to actually be effective. Be sure to track all your marketing efforts so that you can be aware of what works and what doesn’t; as well as what could use improvement.

small business tips #3:

To some, the entire notion of feast or famine may seem a bit much like some savage struggle for survival set in the most unforgiving of landscapes. To those individuals, I would suggest that in the time it’s taken them to form said opinion, they have most likely dropped an additional notch or two on the food chain.

Business is extremely competitive by nature. The best strategy for success is to always try to ensure you happen to be among the biggest fish in the smallest pond I can find i.e. research and niche marketing.

small business tips #4:

In summary, I’d say that most endorsements of unrealistic and unfounded business practice work off the premise that people in general will always take the path of least resistance; forever hoping to not only get something for nothing but, attain great success with little effort on their part.

A very lovely notion, but so is the lottery; and your odds would probably be about the same.

Unfortunately, I’ve found out (the hard way), that internet business is not the financial freedom vending machine I was led to believe it was. For every few dollars I put in I have yet to find happiness wrapped in $100 bills (although I do remain hopeful).

Be sure to treat your business more like a business and less like a lottery and you are sure to do well.

Killer Business Tips For Aspiring Entrepreneurs

Killer Business Tip #1: Identify Your Purpose

Begin by writing down a statement of purpose that specifies what you will help your prospects achieve. If you understand how using your products or services will help your prospects, you’ll be excited to tell them about it. This is where you let your passion drive your business purpose in the first place.

Killer Business Tip #2: Be Clear About Your Goals

The first principle for success you can apply to your work is to be clear about your goals. And you should be flexible about the process of achieving it. Change is a constant, and this quality of flexibility is the most important single quality that you will need for success in times of rapid and growing changes.

Killer Business Tip #3: Match Up Against Your Competitors

Finding out that your prospect is using a competitor is great news because it means he or she needs what you sell. A rule of thumb is never to directly criticise a competitor. Instead, discuss case histories that demonstrate how customers or clients have realised benefits that only your business can provide.

Killer Business Tip #4: Offer Solutions, Not Features

Usually your customers don’t appreciate the “glories” of your product’s reputation, the sheer practicality of its design or the cleverness of its title. On the contrary, they’re focused on their personal needs and motivation.

Maybe it’s a jacket that needs mending. Or a Hi-Fi system gone haywire. They want a solution to their problem, not a product.

They want something to keep themselves warm and they want to enjoy interrupted music. So you’ve got to present your product as the satisfaction to the need. These motivations are usually “problems” that the prospect will not talk about without asking them some well thought out questions.

Killer Business Tip #5: Testimonials are the Key to Closing Your Sales

By using testimonials (reviews from your satisfied customers) in text, audio or even video format on your website, you not only answer the question, you also provide a credible recommendation for your product or service.

Adding testimonials is probably one of the easiest ways to improve your website, and a good one can generate more sales than some of the best sales copy out there.

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